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Nicaragua launches $3 million marketing campaign to attract more US tourists

Thursday, March 15, 2012

The Nicaraguan Tourism Institute has started a $3 million marketing campaign aiming to attract more visitors from the United States.

The campaign will include revamping the Nicaraguan tourism website, as well as running ads on TripAdvisor and The New York Times.

Nicaragua attracted more than 1 million tourists in 2011, an increase of almost 3 percent compared to the previous year.

Source: Tnooz