Peruvian soft drinks company famed for Big Cola launches beer in Guatemala

Guatemala’s beer market has a new competitor. Ajemaya, which bottles Big Cola in the country, has begun to sell beer.

Ajemaya is a unit of Peru’s Ajegroup, which has eaten into the Guatemalan markets of Coca-Cola and Pepsi with its low-cost soft drinks.

Guatemala’s beer market is dominated by Cervecería Centro Americana and, to a lesser extent, by AmBev.

Original source (in Spanish): El Periódico