Peruvian soft drinks company famed for Big Cola launches beer in Guatemala
Guatemala’s beer market has a new competitor. Ajemaya, which bottles Big Cola in the country, has begun to sell beer.
Ajemaya is a unit of Peru’s Ajegroup, which has eaten into the Guatemalan markets of Coca-Cola and Pepsi with its low-cost soft drinks.
Guatemala’s beer market is dominated by Cervecería Centro Americana and, to a lesser extent, by AmBev.
Original source (in Spanish): El Periódico