Phillip Morris affiliate scraps all Costa Rica advertising
The Tabacalera Costarricense, or Tacsa, which is affiliated with Phillip Morris International, says it is preparing to eliminate cigarette packs with less than 20 cigarettes from the Costa Rican market, and withdraw all of its publicity and advertising from the country’s media starting next year.
Meanwhile, British American Tobacco Caribbean & Central America, the other large competitor in the Costa Rican market, implemented an
informational campaign for its business customers in regards to the new anti-tobacco law, which came into effect on March 26.
The tobacco business in Costa Rica generates sales of approximately $277 million per year.
Source: Inside Costa RIca