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Quality is key to fight crisis, growers told

Monday, October 1, 2018

Today is International Coffee Day, and the 120,000 growers of Honduras are launching the 2018-19 harvest amid the lowest international prices of a decade.

Honduras is Central America's leading, and the world's fifth producer. The last harvest netted $1.13 billion, down by 15 percent from the previous one.

The nation's coffee institute urged growers to fight the crisis in prices by raising quality, not volume.