Rappi's lightning expansion conceals hidden thunder: data
The Rappi delivery app is spending heavily on a lightning expansion across Latin America. And it is quietly building up the firepower of its secret weapon: data.
The company has yet to make a cent of profit after five years. However, three executives reveal that, behind the scenes, Rappi was gathering shopper and sales data that is coveted by consumer brands, restaurants, supermarkets and stores, Reuters reports.