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Store brands gain popularity in Central America

Monday, October 13, 2014

Store brands are gaining popularity in Central America over top or premium brands.

"The region's homes are buying more but showing a smarter approach to spending by buying stores' own brands," said Vivan Galvéz, consultant at Kantar Worldpanel Central America.

The sector where the change is more apparent is in supermarket foods.

Source (in Spanish): El Periódico