Wednesday, November 1, 2017
English-language instruction with flexible teaching hours or digital platforms for middleclass customers could have a market in Central America.
For class-based programs, middle-income earners could afford teaching fees, if they attended early, during lunch, or after work.
Unemployed people could attend classes during the day.
Digital teaching is an alternative, with some 60 million smartphones in a Central American population of 45 million people.
Open English, started in 2006 by Andrés Moreno, is a leading digital English-training platform in Latin America.
English proficiency is poor in El Salvador, Panama, and Guatemala, according to the latest survey by Education First.
Costa Rica, the region’s best performer, placed 38th among 72 countries in which English is not the main language.
Honduras and Nicaragua were not in the survey.
Founded in Sweden in 1965, Education First is a private company, which offers language training and cultural exchanges in some 50 countries.