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Telefónica changes strategy to improve market share in Guatemala. Investment of $90 million to broaden coverage

Friday, September 2, 2011


Spain’s Telefónica is betting on becoming a low-cost mobile phone operator with attractive plans and improvements to its coverage in Guatemala.

The company invested more than $90 million over the last two years by doubling its aerials from 600 to 1,200. The aim was to boost market share.

Through the end of June, Tigo had 7.97 million lines in Guatemala, followed by 6.38 million for Claro and Telefónica with 4.17 million.

 


Original source (in Spanish): El Periódico