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The swimwear company selling Colombia to the world

Wednesday, January 17, 2018


Agua Bendita (Holy Water) of Colombia sells its kaleidoscopic women's swimwear to 60 countries, with annual revenues of $7.5 million.

Helped by a big break in 2007, when one of its designs was featured in Sports Illustrated magazine's annual swimsuit edition - something akin to winning an Oscar in the swimwear world - the Medellin-based company now ships more than 150,000 bikinis per year, plus 50,000 other items of beachwear.

Source: BBC