Ecotourism in Central America makes sense for investors, as regional governments are increasingly supporting such projects, in areas which include advertising and promotion.
At last week's Berlin Tourism Fair, the world's largest, the seven Central American countries spent 40% more on their joint exhibit than in the year before, with special emphasis on sustainable and and eco-friendly tourism.
Since the 1990s, ecotourism has grown between three and four times faster than the conventional model, according to the World Tourism Organization.
In addition, ecotourism tends to attract an affluent clientele, consisting especially of well-educated opinion leaders in upper income brackets, between 40 and 60 years of age, according to the United Nations Environment Program.
- Hotel operators
- Tour operators
- Environmental consultants